NX Technologies, the company behind bezahl.de, becomes Aufinity Group GmbH: FinTech starts expansion with a new international brand in Italy and Spain

Cologne, September 6th, 2024 - Cologne-based FinTech NX Technologies announces the new name Aufinity Group GmbH and at the same time launches the new brand Aufinity. bezahl.de will remain the payment platform for the DACH region, while Aufinity will be the product for the international market. The change of name to Aufinity Group GmbH is the next important step in the internationalization of the company. Aufinity is pursuing the goal of creating a new digital industry standard for payment management - internationally.

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“The great success of bezahl.de in Germany clearly shows the need for digital payment platforms in the automotive industry. Now, with Aufinity, we have been able to gain our first important cooperation partners in Italy and Spain in a very short space of time. This speaks for the innovative strength of our products, but also shows that Europe's automotive industry is ready for the next digital chapter,”says Lasse Diener, CEO andco-founder of Aufinity Group GmbH.

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In Italy and Spain, Aufinity's cooperation partners already include the European Dealer Council, the European dealer association of VW and Audi, Federauto and Stellantis Italia. Thanks to this collaboration, they now benefit from more efficient and digital payment management, which also creates a better database for accounting purposes. At the same time, end customers enjoy a convenient and transparent purchasing experience. Under the leadership of Country Managers Paolo Procacci for Italy and Francesco Domizio for Spain, Aufinity Group GmbH will now transfer the established innovative processes of bezahl.de to the new markets and thus revolutionize the automotive industry.

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“As a brand 'Made in Cologne, Germany', we are particularly pleased to be driving forward the digital transformation in other European countries as well. With Aufinity, we offer our international partners a holistic payment platform that automates and digitalizes the entire payment process and delivers maximum data quality. This saves our customers valuable time and allows them to focus on their core business,”adds Ulrich Schmidt, Co-Founder and ChiefProduct & Technology Officer of Aufinity.

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As part of its internationalization strategy, Aufinity has selected the embedded banking provider Swan as its partner for international processing, which will provide the infrastructure in the first countries. The two companies share the vision of providing all customers with a smooth, convenient and integrated payment experience.

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